Ahigh-performancewebsiterebuildthattripledonlineleads
Harborview Financial Advisors, a boutique wealth management firm serving over 500 clients, was operating with a decade-old website that no longer reflected the quality of their services.
- Client
- Harborview Financial Advisors
- Industry
- Financial Services
- Services
- Website Design, Development & SEO Foundation
The site was slow, difficult to navigate on mobile, and generated almost no inbound leads. Harborview engaged 4Zero4 to design and build a modern, high-performing website that would serve as a genuine growth channel rather than just a digital brochure.
- 01
Poor mobile experience
Over 60% of visitors were on mobile, but the site was not responsive, resulting in high bounce rates.
- 02
Slow load times
Average page load exceeded 6 seconds, well above the threshold where visitors typically abandon a page.
- 03
Outdated design
The visual identity didn't match the firm's premium positioning, undermining trust with prospective clients.
- 04
No clear conversion path
There was no structured way for visitors to book a consultation or request more information.
- 05
Weak SEO foundation
The site ranked on page 3+ for nearly all relevant local search terms.
- 06
Compliance requirements
As a regulated financial services firm, all content and forms needed to meet industry disclosure standards.
- 01
Discovery & competitive analysis
We researched Harborview's target audience and benchmarked competitor sites to define a design direction that felt both trustworthy and modern.
- 02
UX & information architecture
We restructured the site around clear client journeys — prospective clients, existing clients, and career inquiries — each with a tailored path to conversion.
- 03
Design
A custom visual design system was built to reflect Harborview's brand: clean typography, a refined color palette, and imagery that conveyed stability and expertise.
- 04
Development
The site was built on a modern, lightweight framework optimized for speed, with a headless CMS so the Harborview team could update content, blog posts, and team bios without developer support.
- 05
SEO & compliance integration
We implemented on-page SEO best practices, structured data markup, and worked with Harborview's compliance officer to ensure all disclosures and forms met regulatory requirements.
- 06
QA & launch
Extensive cross-browser and cross-device testing preceded a phased launch with zero downtime, including 301 redirects to preserve existing search rankings.
Measured, not guessed
| Metric | Before | After |
|---|---|---|
| Average page load time | 6.2 seconds | 1.8 seconds |
| Mobile bounce rate | 68% | 31% |
| Monthly organic leads | ~8 | 27 |
| Local search ranking (primary keywords) | Page 3+ | Top 5 |
| Average session duration | 0:47 | 2:36 |
The new consultation booking flow alone accounted for a large share of new lead volume, giving the firm a measurable, trackable return on their website investment for the first time.
Our old site was actively costing us business. The new one looks like it belongs to the firm we actually are, and it's bringing in real leads every month. The team also made it easy for us to manage the content ourselves, which we didn't expect from a project this polished.
4Zero4 continues to partner with Harborview on ongoing SEO content strategy and quarterly performance reviews to keep the site's growth trajectory on track as they expand into two new markets.
Have a project like this?
Book a 30-minute consultation. No obligation, no sales pressure — just an honest look at whether we're a fit.